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Social media advice
that works.

Short, practical guides on Instagram, content and advertising. Each post answers one question.

A phone beside a weekly planner; on some days, post, video and story cards are lined up at regular intervals.Instagram · 2 min read

How often should you post on Instagram? A pacing guide for businesses

How many posts, Reels and stories a week? How to choose the right posting pace for your business goal and the time you can actually spare.

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A phone showing a vertical video at its first second, with a stopwatch beside it; a hand pausing mid-scroll.Content · 2 min read

The first 3 seconds: how to write a Reels hook

Viewers decide in the first seconds whether to stay. A practical way to write scroll-stopping openings with problem, curiosity and result hooks.

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A glass donut chart with five segments, surrounded by small cards symbolizing different content types.Planning · 2 min read

What should your content mix be? The 70-20-10, 80/20 and 4-1-1 rules

Accounts that sell all the time lose followers. The most widely used rules for balancing value and promotional content on social media, and which one suits you.

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A glass shield in front of a stack of coins; behind it, a chart rising step by step and a pause button.Ads · 2 min read

4 rules for protecting your Meta ad budget

Raising your ad budget all at once or fiddling with settings every day wastes money. The rules for growing a budget step by step and pausing a weak ad at the right time.

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A monthly calendar with some days marked by gift, flower and shopping icons, and a phone beside it showing a scheduled post.Planning · 2 min read

A content calendar built around special days: a planning guide for businesses in Turkey

Mother's Day, Teachers' Day, Black Friday, New Year's… How to place special days on your content calendar without leaving them to the last minute, and how to pick the ones that fit your industry.

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