A month of content,
one single decision.
Choose your social media strategy; Poki plans when, how often and in which format to post. It adds special days and promotes your products in turn.
Pick the pace that fits your brand.
Each strategy is based on a well-known content rule. If none fits, you set the days, times and frequency yourself and build your own plan.
Steady
Less, but consistent. For brands just starting out or short on time.
- Frequency
- 3 a week
- Days
- Mon · Wed · Fri
- Times
- 12:00, 19:00
Balanced
Four-fifths value, one-fifth sales. Frequency is suggested for your industry.
- Frequency
- By industry
- Days
- Every day
- Times
- 10:00, 13:00, 19:00
The format mix is suggested for your industry.
Active Growth
Video-heavy, to reach Explore and gain followers.
- Frequency
- 7 a week
- Days
- Every day
- Times
- 12:00, 19:00, 21:00
Aggressive
An intense pace for campaign periods and fast sales goals.
- Frequency
- 14 a week
- Days
- Every day
- Times
- 09:00, 13:00, 19:00, 21:00
Community & Engagement
Focused on stories and conversation; for building a loyal customer base.
- Frequency
- 5 a week
- Days
- Every day
- Times
- 13:00, 20:00
Expert & Educational
For service and consulting brands that earn trust with tips and guides.
- Frequency
- 4 a week
- Days
- Weekdays
- Times
- 09:00, 12:00
Your credits aren't spent months ahead.
The calendar shows a month ahead, but each piece of content is created 72 hours before it's posted. So you have time to approve it, and no credits are wasted if you change the plan.
- PlannedType, topic, time and product are set.
- QueuedIn the generation queue, 72 hours before posting.
- GeneratingThe image or video is being created with its caption.
- Awaiting approvalEdit, regenerate or approve.
- PostedLive; its results are being measured.
Never miss an opportunity.
Turkey's special days come to your calendar as suggestions, based on your industry. Campaign content starts a few days before the day; no sales language is used on memorial days.
- February 14Valentine's DayCampaign
- March 8International Women's DayAwareness
- March 20Ramadan Feast (Eid al-Fitr)Holiday
- April 23National Sovereignty and Children's DayHoliday
- May 10Mother's DayCampaign
- May 19Youth and Sports DayHoliday
- May 27Feast of Sacrifice (Eid al-Adha)Holiday
- June 21Father's DayCampaign
- August 30Victory DayHoliday
- September 14Back to schoolCampaign
- October 1International Coffee DayAwareness
- October 29Republic DayHoliday
- November 10Atatürk Memorial DayMemorial
- November 1111.11 Singles' DayCampaign
- November 24Teachers' DayAwareness
- November 27Black FridayCampaign
- November 30Cyber MondayCampaign
- December 31New Year's EveCampaign
Religious holiday dates follow the calendar of Diyanet (Turkey's Presidency of Religious Affairs); for later years they are projections and may shift by a day.
Every product gets its turn.
Once you add your products, the calendar distributes them on its own; promotional and informative content each carry a product.
Featured product
A product you feature is promoted twice as often as the others.
Campaign days
Between the campaign dates, entertaining content carries the product too; the offer shows in the copy and the image.
Based on performance
Products that get more interest appear more often, the others less. The same product never comes up more than twice in a row.
Your own content, on repeat
Add new content or a draft to any day; repeat it weekly, every two weeks or monthly.
